Retargeting

Remarketing Campaign Management

98% of your first time website visitors don’t fill out a form, make a phone call, or purchase an item that you sell. That’s why a sophisticated remarketing campaign isn’t just a nice idea …it’s absolutely critical to your profitability.

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“Honesty, Integrity, Transparency. Isaac and his team are a true pleasure to work with. Not only have they reduced overall cost while maintaining efficiency, they have collaborated on projects outside the scope of initial presented guidelines. I would highly recommend their services.”

What We Do (In A Nutshell)

Remarketing campaign management is entirely focused on precisely segmented audience segments.

We determine the highest value segments of users who have been to your site, and which people are most likely to come back and complete a desired conversion action, whether that be a form submission, phone call, purchase or view of a key page.

Then we go about designing the ads, bidding on our audiences and optimizing your campaigns over time.

Our Approach To Remarketing Campaign Management

Successful remarketing campaigns are integral to the profitability of whichever ad campaigns drove the traffic to your site in the first place.

Audience Analysis

The entire concept of remarketing is based on showing ads to your previous website visitors as they continue to browse the internet. But not all your website visitors represent the same sort of value to your business.

Some visitors are simply not interested in what you sell, but some visitors are closer to the end of the buying funnel, and they’d be more likely to convert if they came back to your site shortly after their last visit.

Our first step is to begin analyzing all your previous traffic and their behavioral patterns in order to identify the segments that we want to target more a aggressively.

Audience Segmentation

Audience segmentation is at the core of successful remarketing campaigns. We’ll be using Google Analytics and Google AdWords to segment your previous website visitors based on in-market segments, affinity audiences, time on sight, previous purchasers, cart abandoners and more.

With advanced segmentations and rule-based audiences, we have the capability of showing the right ad at the right bid to the people most likely ready to buy what you offer. And of course, audience segmentation is something we test and optimize over time.

Remarketing Lists in Search

Remarketing does not start and end with showing image and video ads on the display network. With remarketing lists in search ads (RLSA), we can specifically target previous website visitors as they come back to Google to perform additional searches.

RLSA campaigns allows us to collect useful and insightful data, giving us a sense of the length of your sales cycle, and it also gives us the ability to bid on new keywords, targeting searches that may be closer to the top of the buyers funnel.

Creative Design and Development

Without creative, beautifully designed ads, your remarketing campaigns won’t go very far. Our in-house team of graphic designers will get to work designing ad creatives from scratch, in all the popular sizes.

For e-commerce businesses we’ll also run dynamic remarketing ads that show users the specific products they were looking at and the products they may have in their shopping carts.

Beyond image ads, we’ll also work with your team to create video ads and interactive ads that add an additional layer of fidelity to the customer experience.

Campaign Structure and Bidding

After audience segmentation and creative design is in place, it’s time to get to work building your campaign structure inside Google AdWords (or a third party remarketing platform like AdRoll or Criteo).

Structuring your campaigns and ad groups in an organized way is crucial in order to be able to analyze the data in a way that will lead to statistically accurate ROI centric optimizations.

More importantly than ad group structure is our bidding strategies. We make sure that we’re bidding the right amount per click or per conversion for the right audience segments, when those visitors are in the right place and at the right times.

Social Channel Highlights

Each social media channel has its distinct advantages for certain types of businesses in different markets. Our team will help your determine which channel(s) will be most profitable for your company.

Facebook PPC advertising highlights:

Reach 1.13 billion active daily users
92% of companies who run social ads run ads on Facebook
The most precise audience targeting anywhere on the internet
Multiple campaign objectives, including page likes, website visits, e-commerce purchases and more
Facebook’s ad revenue in 2016 was $8.62 billion, up 53% from $5.64 billion in 2015

LinkedIn advertising highlights:

Over 3 million businesses have LinkedIn business profiles
33% of all business professionals on earth are active LinkedIn users
51% of companies have acquired a B2B customer on LinkedIn
The most accurate B2B targeting capabilities anywhere on the internet
Target users by seniority, company size, industry, job title, education and more
Multiple advertising options, such as sponsored posts, text ads, in-app lead capture and more.

We have our own dedicated LinkedIn account management team who we meet with regularly in NYC. They help us find new audience segments for our clients, and give us access to advertising features still in private beta.

If you’re looking to increase the volume and quality of your B2B leads, AdVenture Media LinkedIn ads management is the best place to start.

Twitter advertising highlights:

Twitter ads account for over 2.5% of all global internet advertising
Twitter is the best ad platform to increase brand awareness while driving cost effective traffic to your site
In 2017, Twitter served over 300 billion ads
Amplify your content through promoted tweets
Use multiple campaign goals like website visitors or increase followers to align your campaign with your marketing objectives

YouTube advertising highlights

Viewers who watch at least 30 seconds of an ad on YouTube are 23 times more likely to consume more content from that brand
YouTube is the internet’s second largest search engine after Google
Brands see a 20% average increase in website traffic after launching a YouTube ad campaign
43% of new customers buy something they saw advertised on YouTube
Multiple ad products such as in-stream, in-search and in-display
Use your Google Analytics audience segments to target your ads on YouTube

How Our Remarketing Campaigns Stack Up

90% of our clients have seen a significant lift in profitability after our team optimized their remarketing campaigns. Remarketing campaigns generate higher click through rates, higher conversion rates, and they are the most effective way of getting previous website visitors to come back and convert.

Our team provides full service management of your remarketing campaigns in conjunction with our google add services.

Remarketing can be a stand alone service, for companies just getting started with PPC and Google AdWords management, but it should also be used as an advertising medium to complement whatever search advertising and social media advertising you’re already doing.

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OF OUR CLIENTS RUNNING REMARKETING CAMPAIGNS

Included In Our Facebook PPC Management

Whether your social media advertising budget is dedicated to Facebook, or allocated to multiple social media ad networks like LinkedIn and Twitter, we’ve got you covered with all the aspects of professional agency management.

Conversion Tracking

Our team will implement conversion tracking on your website, or we’ll work with your developer to make sure the codes we send are implemented properly.

If we’re taking over preexisting campaigns where conversion tracking has already been installed, we’ll perform thorough tests to make sure revenue and conversions are being tracked accurately.

In fact, we won’t launch a campaign before being certain that the data we’re collecting reports conversions properly.

Regular Strategy Meetings

Your input and feedback is crucial to the long term success of your ad campaigns.

You’re team and our team will communicate regularly to review performance and to discuss our strategies and ideas for improving your campaigns.

Of course, the lines of communication are always open, but we like to schedule these calls to make sure not too much time goes by without our teams collaborating.

Remarketing Setup

Remarketing is a powerful advertising tool that allows you to show ads to your previous website visitors when they’re browsing other websites like blogs, news sites and social media sites like Facebook, Twitter, Instagram, YouTube and LinkedIn.

Many of our clients see extraordinary returns on their remarketing campaigns, bringing qualified traffic back to their site to complete the conversion goal they want their visitors to take.

Our team will install and configure all applicable remarketing tags, as well as manage the remarketing audience creation and segmentation.

Our Social Media Ads Management Tech Tech

Our in-house team brings all the creativity and analysis, with a healthy helping of the best technology the industry has to offer.

I’ve worked in the SaaS market for close to 20 years. This is the best agency I have worked with, hands down. They had very solid strategic recommendations going into our engagement, listened to where we wanted to go (and our concerns), and–above all–executed. We have seen very good results. They built out the level of reporting we asked for (Thanks Patrick and Nechama) and are always testing. They also continue to maintain the level of excitement and insight that they had at the beginning. In particular, Ari and Nechama have been, and continue to be, the professional staff I trust with our SEM, display and retargeting dollars.

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